10 Facts about Doritos
The brand of seasoned tortilla chips are explained on Facts about Doritos. Frito-Lay has been the producer of Doritos since 1964. PepsiCo is the owner of Frito-Lay. In the beginning of 1960s, the Casa de Fritos at Disneyland, Anaheim, California was used to manufacture the original product of Doritos. At that time, the restaurant owned by the company decided to use the surplus of tortillas to create different snack. They cut, fried and added the seasoning to create dry food. The popularity of this snack was soon noticed by the Vice President of Marketing of Frito Lay, Arch West who took the job position at that time. Let us check other interesting facts about Doritos below:
Facts about Doritos 1: a deal in 1964
In 1964, there was a deal between Alex Foods and Arch West to produce the chips at Disneyland. Due to the amazing popularity, it was hard for them to fulfill the demand. Therefore, the Tulsa plant was selected as the next site for producing the chips.
Facts about Doritos 2: the national release
In 1966, the national release of Doritos was conducted. In United States, the product takes the record as the first tortilla chip released nationally.
Facts about Doritos 3: the name of the product
The name of the product was Doritos, which means golden brown in Mexican Spanish language.
Facts about Doritos 4: the retail sales of Doritos in 1993
The retail sales of Doritos in 1993 reached $1.2 billion based on the Information Resources International. At that time, the sale accounted for one-third of the total Frito-Lay sales. Look at facts about donuts here.
Facts about Doritos 5: the most expensive redesign
In the history of Frito-Lay, Doritos took the record as the most expensive redesign. The company made the chips 15 percent thinner and 20 percent larger. The edges of the chips are created in rounded look. The redesign cost $50 million in 1994.
Facts about Doritos 6: the purpose of the redesign
The redesign of Doritos was conducted because Doritos should be able to compete with the strongly seasoned and large tortilla chips presented in many restaurants. Check facts about diet coke here.
Facts about Doritos 7: the Trans fat
In 2002, all varieties of Doritos were not contained any Trans for the United States market.
Facts about Doritos 8: a legal issue
Charles Grady sued Doritos Company in 2003 because he believed that the damages on his throat were caused by eating the chips. However, the case was ruled.
Facts about Doritos 9: the sales in 2005
The sales of Doritos reached $595 million in 2005. It declined by 1.7 percent.
Facts about Doritos 10: ways to improve the sales
The bilingual ads, a new label and new flavors were some ways used by the company to improve the sales in 2006.
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